Fairytale Farm Summer Price Update

Following Thursday’s Government announcement of reduced VAT for visitor attractions from 25 June to 1 September 2026, Fairytale Farm has decided to postpone the £2 admission price increase that was due to take effect on 23 May 2026, alongside the opening of our new Journey to Alice’s Wonderland ride.

This means visitors will continue to benefit from our current admission prices throughout the whole summer, not just during the Government’s VAT reduction period.

The planned admission price increase will now be delayed until 2 September 2026, helping families enjoy Fairytale Farm, including our brand-new ride, at lower-than-planned prices throughout the peak summer season.

In addition, between 25 June and 1 September 2026, we will be reducing the price of our children’s meals to reflect the full VAT reduction announced by the Government.

We hope this helps make a summer day out at Fairytale Farm even better value for families.

Note there is no additional charge for the Journey to Alice’s Wonderland ride. You can ride it as many times as you like during your visit.

Photograph taken by Jonathan Self

Temporary Road Closure

Update 12th May 2026: The road is now open!

The A44 is currently partly closed between Enstone and Southcombe to allow for Oxfordshire County Council resurvacing works. We are advised that access to Fairytale Farm is still being maintained from one or both sides at all times, depending on their progress with the resurfacing works. You can therefore drive past the Road Closed sign to gain access to Fairytale Farm.

The works will be complete by 18:00 on Friday 15th May.

If you have any problems, you can also access Fairytale Farm through the back entrance from London Road via the Golf Course car park. This leads through to the Fairytale Farm car park.

We apologise for any inconvenience that this may cause.

Unicorn rides are back this May Half Term

Our magical Once Upon a Unicorn and Dragon event is coming to Fairytale Farm from 23rd to 31st May — and one of the most popular extras is back too: unicorn rides with our friends at Pampered Ponies.

When you book your visit for any date between 23rd and 31st May, you will see a pop-up before checkout asking if you would like to add a unicorn ride to your booking. These rides are always hugely popular, so we recommend booking early.

As well as unicorn rides, the event will feature the Unicorn Queen, our Dragon Master Knight, themed crafts, magical trail quests and plenty of fantasy fun across the Farm — plus our brand new Journey to Alice’s Wonderland ride.

Book now for a magical May Half Term day out

Journey to Alice’s Wonderland

Open 11am to 4:30pm on weekends and school holidays and from 1:30pm to 2:30pm on school days.

Step through the looking glass and into the world of Lewis Carroll’s original Alice’s Adventures in Wonderland on Fairytale Farm’s first ever ride.

Now open every day, Journey to Alice’s Wonderland is a brand-new immersive family dark ride that transports visitors deep into the curious, colourful and gloriously eccentric world of one of the best-loved children’s stories ever written.

Glide gently through a series of richly themed scenes where Wonderland comes to life around you. Along the way, you’ll encounter Alice, the White Rabbit, the Mad Hatter, the Cheshire Cat, the Caterpillar, the Queen of Hearts and more — all brought vividly to life with detailed animatronic characters, atmospheric lighting and an enchanting soundscape that surrounds riders from beginning to end.

Inspired by the original story and its classic storybook world, Journey to Alice’s Wonderland has been created as a magical family experience full of surprise, imagination and timeless character. This is Wonderland as generations have loved it — playful, peculiar and wonderfully full of invention.

A very special Oxfordshire connection

There is also a very special reason why this attraction belongs in Oxfordshire. Alice’s Adventures in Wonderland was written by Lewis Carroll, whose life and work were closely linked to Oxford.

That makes Journey to Alice’s Wonderland the first permanent Alice in Wonderland ride in Oxfordshire — bringing this timeless literary classic home to the county that inspired it.

For families visiting Fairytale Farm, that means more than just a new ride. It is a chance to experience one of Britain’s most famous and enduring stories in the very county where its roots belong.

A remarkable transformation

Behind the scenes, Journey to Alice’s Wonderland also represents a remarkable feat of reinvention.

The original ride system began life as the much-loved Snail Trail at Watermouth Castle Theme Park in Devon. For its new home at Fairytale Farm, it has been extensively modified and upgraded, with a new control system, upgraded sensors, motors and other major technical improvements.

This careful transformation has allowed a cherished ride system to begin an exciting new chapter — completely reimagined as an immersive journey through Wonderland.

A major new chapter for Fairytale Farm

As Fairytale Farm’s first ever ride, Journey to Alice’s Wonderland marks an exciting new chapter for the Farm.

Magical, playful and full of storytelling, it has been created to offer a memorable shared experience for families, while adding a completely new dimension to a visit to Fairytale Farm.

Whether you are following the White Rabbit, smiling back at the Cheshire Cat or venturing into the Queen of Hearts’ realm, this is a journey where imagination leads the way and nothing is ever quite as it seems.

Book your visit and get ready to discover Wonderland like never before.

Easter Riddle Prize Draw

Think you can crack the Easter riddle?

Our mischievous mice have left a special Easter challenge in Mouse Town — and you can also take part right here on our website.

The Easter Riddle
I am an animal and I like to hop.
I have Easter eggs that I like to drop —
Who am I?

If you know the answer, an adult can enter the Easter Prize Draw by emailing:
riddle@fairytalefarm.co.uk

Please include:

• the riddle answer
• the adult’s name
• a contact email address

No purchase necessary. You do not need to visit Fairytale Farm to enter.

The winner will be chosen at random from all correct entries received by the closing date and will be contacted by email no later than Sunday 19 April 2026.

Prize

One lucky winner will receive a FREE return visit ticket for one family, admitting 2 adults and 2 children to Fairytale Farm.

Good luck!

Brief Terms and Conditions

Open to UK residents aged 18 or over entering on behalf of a family. One entry per household. No purchase necessary. Closing date: 11.59pm on Friday 17 April 2026. One winner will be selected at random from all correct entries and notified by email by Sunday 19 April 2026. Prize: one Fairytale Farm return ticket for 2 adults and 2 children, subject to availability and Fairytale Farm admission terms. No cash alternative. Full terms below.

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Fuller terms and conditions

Easter Riddle Prize Draw – Terms and Conditions

1. Promoter
   The promoter is Fairytale Farm, Southcombe, Chipping Norton, Oxfordshire OX7 5QH.
2. The promotion
   This is a free prize draw. No purchase is necessary to enter.
3. Eligibility
   Entry is open to UK residents aged 18 or over. Entries must be submitted by an adult.
   Employees of Fairytale Farm, their immediate families, agents or anyone professionally connected with this promotion may not enter.
4. How to enter
   To enter, send an email to riddle@fairytalefarm.co.uk with:
   • the correct answer to the Easter riddle
   • your full name
   • a contact email address
   Only entries received by email to that address and containing the required information will be valid.
5. Free entry / no purchase necessary
   Entry is free. You do not need to buy a ticket to Fairytale Farm or visit the attraction to take part.
6. Opening and closing dates
   The prize draw opens on the date the promotion appears on the Fairytale Farm website and closes at 11.59pm on Friday 17 April 2026. Entries received after that time will not be entered.
7. Entry limits
   Maximum one entry per household. Fairytale Farm reserves the right to disqualify bulk, automated, incomplete, altered or duplicate entries.
8. Correct entries
   Only entries with the correct riddle answer will be entered into the prize draw.
9. Winner selection
   One winner will be selected at random from all valid correct entries received by the closing date.
10. Winner notification
    The winner will be contacted by email using the details provided, no later than Sunday 19 April 2026. If the winner does not respond within 7 days of the first notification email, Fairytale Farm reserves the right to select another winner at random from the remaining valid correct entries.
11. The prize
    The prize is one Fairytale Farm return visit ticket for one family of 2 adults and 2 children.
12. Prize conditions
    The prize:
    • is non-transferable
    • has no cash alternative
    • is subject to Fairytale Farm’s normal admission terms and any operational restrictions
    • must be redeemed within 12 months of the date of winner notification
    • does not include travel, food, drink, souvenirs or any other expenses unless expressly stated
13. Substitution
    If the advertised prize becomes unavailable for reasons beyond Fairytale Farm’s control, Fairytale Farm reserves the right to substitute a prize of equal or greater value.
14. Publicity
    Fairytale Farm may publish the winner’s first name and county in accordance with the CAP Code. If you object to this, please say so when entering. Fairytale Farm may still need to provide winner information to the Advertising Standards Authority or another regulator if required.
15. Data protection
    Personal data supplied for this prize draw will be used only for administering the promotion, contacting the winner, and awarding the prize, unless you separately choose to receive marketing. Entry into the draw does not automatically sign you up to marketing emails.
16. Liability
    Fairytale Farm accepts no responsibility for entries lost, delayed, corrupted, misdirected or not successfully submitted due to technical issues or circumstances outside its reasonable control.
17. Fair conduct
    Fairytale Farm reserves the right to disqualify entries which breach these terms or are believed to be fraudulent, misleading or submitted by improper means.
18. Cancellation / variation
    Fairytale Farm reserves the right to cancel or amend the promotion where necessary due to circumstances beyond its reasonable control, but will avoid doing so where possible.
19. Final decision
    Fairytale Farm’s decision on the administration of the draw is final.
20. Governing law
    These terms are governed by the law of England and Wales.

Mother’s Day Treat at Fairytale Farm – Sunday 15th March

This Mother’s Day, all mums visiting Fairytale Farm will receive half-price entry, plus a free hot drink and cake. The offer is available all day on Sunday 15th March, making it the perfect opportunity to enjoy a special family day out together.

Please note this special offer is available at admissions only and cannot be booked online.